Prem Prakash Tiwari (Ayushmann Khurrana) listening to Kumar Sanu is the film’s opening shot. Set in Haridwar, 1990s, the film captures the nascent feel of the town. Prem owns a cassette shop in the local market. His father is keen to get him hitched and the family goes to a local temple to meet Sandhya (Bhumi Pednekar). B.Ed, waiting for a teaching job, the most visible thing about her is her weight. Coming from a patriarchal cognitive set-up, she doesn’t fit the quintessential idea of beautiful.